Dynamo Coffee Roasters is a sister company to Outsider Coffee. We will be roasting coffee for Outsider Coffee as well as roasting for restaurants and other coffee suppliers. The name is inspired by World War II's "Operation Dynamo" but also love what the name means and inspires. A Dynamo is a generator and the greek work for Dynamo means power. We want our logo to signify this. Read the brief for Outsider Coffee below to better understand the unique way we are serving our customers. We like lightening bolts and vintage/retro look that's edgy and screams "we're different" from the rest of the coffee industry. Our logo must reflect this. Please show us what our logo will look like on a coffee bag, coffee mug, etc. We LOVE Johnny Cash and like the idea of sticking with a vintage/retro design that shows the world we aren't playing by the same rules as the rest of the industry.
Outsider Coffee is a passionately people centered coffee company looking to disrupt the coffee industry by inspiring our customers to know they are part of something bigger than themselves by celebrating their unique stories of perseverance and breakthrough.
We want a vintage industrial logo that emboldens our vision. We like lightening bolts, a old camping/biker feel.
Our target audience is anyone who loves coffee and wants to be part of a company which inspires them to greatness.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We love people, we know that every person has the capacity to lead and change the world, even if just in their own spheres of influence. We want to take this positive message to a new crowd now. Outsider Coffee is more than just a cup of caffeine, it’s an invitation to be your best self and an opportunity to think outside the lines and to live a life of risk and adventure.
How can a cup of coffee invite the masses to dare to live the impossible in their lives? With only short interactions at a drive thru window our vision of creating a movement might seem naïve and even impossible. Good! That’s just where we like our dreams to land! Our online and social media communities is where the bulk of our message will be shared. Marketing, branding and videos will be where we lay the foundation to our inspiring message.
Outsider Coffee is a place where everyone belongs but no one fits in. We’re a company that values individual creativity and story and we will fight against the “poverty of uniqueness” encouraging patrons to be bold, to dream and to go after their dreams.
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