Easily recognizable logo for LIFE coaching business (art + science)

pela

Pela is a life coaching and teaching company focused on artists, creatives, and spiritual professionals who are looking for purpose in life and to build habits for self-mastery. The practice incorporates spiritual practices and energy healing (ie: meditation) AND very practical and fundamental business techniques (ie: budgeting).

There are 2 ideal clients:
1. Creatives:
- Actors, painters, designers, dancers, anyone creative
- Age: 27
- They've decided to pursue their art professionally and are having some success
- Single AF
- They have a survival job, earning between $30-$60k per year total
- Live in a major city or regional city
- They're spiritually connected
- Lives with a roommate
- Enjoys: personal development, adventuring, Netflix, diet/ exercise, drives a 10 year old banged up Prius, shops at Whole Foods, is/has been on food stamps, traveling and social media
- Wants: to be fully engaged in her art, be a full time artist, a sense of home and a family, to have an impact on the world with her work

2. Spiritual professionals
- He has a 9-5 job in a office (ie: they may be a corporate recruiter)
- Age: 31
- Earning $75k+ annually
- Unmarried
- Connected to his 'roots' or extended family
- Enjoys: foodie, Guiness beer, hiking, sports, drives an Audi A4, likes the brand: Dollar Shave Club
- Wants: to own a home, to matter, retire young, make more money, get married and have kids, freedom

HEX 0074A2
or - PANTONE 307 U
sRGB 0 116 162

pela or PELA or Pela is ok. Pel = a pixel, it's the smallest fragment of an image. The concept is inspired by artists and so think of pointillism and how every single dot or stroke of paint is insignificant up close, but a series of them can create a masterpiece. We say to our clients "life's events are all a farrago until you organize it, and then you have a Seurat!"