We help guys buy great gifts.
The site is for adult males who are unsure what to get as a gift. They could be buying a gift for their partner, relative, family member or friend. The guys get to choose the interests & age of the person they are buying for & are shown relevant gifts that they can buy. There is only a limited choice of gifts in each category so that there is not too much choice/confusion. We try to find great/unique/different/exciting gifts. We hope that they will be proud to give the gifts & that the person receiving the them will be really happy. The guy can choose multiple gifts that would normally require going to many different stores. It should be an "easy choice" because: 1. the site is giving relevant good quality ideas, 2. there are not too many choices to confuse the person 3. he can choose multiple items at once for delivery & 4. the site will be designed for guys in a way that makes them feel comfortable with all the information they need to make a choice along with an easy to use design.
The site is best suited to guys who don't enjoy shopping & are not naturally great at finding gifts. It suits guys who like convenience & don't want to spend a long time searching for the best price. I would say this is generally best suited to the "traditional" man who likes sports & beer & hanging out with his friends.
Interest categories vary from food & beverage, cooking, jewellery, beauty, home items, photography, music, travel, movies, sport & fitness, reading, gardening, alcohol, romance & experiences.