.eps vector graphic preferred
If using Photoshop: jpg and layered .psd (RGB) @ 300 dpi
(Smallest side should be 4" min)
I would like to see an easily-identifiable icon type logo, and the text "Eco Friendly Basics"
Because the whole purpose of the site is to present simple, basic info, the logo shouldn't be too complex or "high-tech" looking. It should not look intimidating to my target audience, who are new to the whole "green living" thing and not already "eco-savvy"
Colors: Because of the theme, I'd like to stick to colors found in nature for the most part. Blues, greens, brown/beige, etc. I haven't designed the site yet, but I will draw from colors in the logo. Here's an example of a color scheme I like: http://www.flipdog.com/jobs/lynchbu…part-time/
although, I think I'd like the green a little more "muted." It should have an "earthy" feel to it. Feel free to be creative with the color scheme, the link is just an example.
This is not a "stodgy" news type website. It will be written in plain, easy-to-understand language, and will take a "light" sometimes humorous approach to eco friendly living.