We are a fair, ethical and hard-working company that works in best interests of our clients, who are teachers and students. We want our logo to be clean and sophisticated, but approachable and welcoming. We are not interested in a cliche logo with over-the-top primary colors (like our current logo).
We really want an elegant and timeless logo that can effectively communicate what we do without being over-the-top. Themes are Education, Real Estate, Architecture, Construction & Financing. How you can simplify those themes into a simple, elegant, timeless logo is the challenge. We are open to using the E & D of ED in an abstract and/or architectural way as the basis of our logo.
The right facility is critical for student success and teacher satisfaction. Financing and real estate development are cold and cut-throat industries, so we want to make sure that we present ourselves as highly capable, yet well-grounded with our values in the right place and that we are community oriented.