EDG Rebranding

EDG (Entertainment Design Group)

Dream….Design….Deliver

EDG activates experiences that create indelible links between a client’s brand and its customers. EDG does not follow the norm. Rather, they initiate, craft and actualize memorable programs that produce results.

The initial name & design applied to EDG as the “Entertainment Design Group”. This logo design is part of a rebranding for EDG, expanding the scope of the initials E D G.

• E can mean: envision, engage, energize, evolutionary, electrify, effective, enthuse, experiential, exceptional…
• D can mean: develop, dynamic, dream, deliver, dominant, discovery, dimensional, depth
• G can mean: generate, groundbreaking, galvanize, global, growth, gasp

EDG began in 1991 with a group of veterans of the theme-park industry doing what they knew best – create massive, technically complex live events and reproduced them daily with no errors. The company grew from a two-person partnership into one of the lead providers of activation entertainment programs in the industry.

EDG’s philosophy is simple: We guarantee superior quality. We pay attention to detail, anticipating and addressing every detail creating seamless and magical experiences where everything looks, sounds, feels and even smells just right

EDG does not have employees, rather engagement engineers.

Primary: businesses and corporations looking to expand beyond boring and ordinary, wanting to engage their target audience (customers, employees, stakeholders and more) with creative, innovative and memorable events and activation programs.

Secondary: businesses and corporations needing assistance with execution of corporate meetings and special events

The people: ages 30-55, equally men & women, decision makers who are in charge or who have oversight of major company initiatives. They tend toward innovative, looking beyond traditional tradeshow displays and corporate meetings – with an eye towards creatively engaging their audiences. A portion of the target market works within the entertainment industry, responsible for producing events that generate response, exposure and revenue.

Logo Effect Considerations
• Effects: Unique, cutting-edge, sophisticated, high tech, fun, beyond the norm

• Preference is to have logo symbol based, but unique text-based (EDG only) will be considered.

• Logo Uses
o Printed material (business card, stationary, brochures etc)
o Web site
o Signage (including large transport vehicles)
o Promotional items (from pens to portfolios)
o Limited advertising
o Apparel

• Color: Purple and complimentary colors. Logo must maintain integrity when used in black & white

Style thoughts: Websites (not logos) found cool – http://www.fullsail.edu/, skribblestudios.com, soffercollective.com, sensorproductions.com

See attached creative brief for samples of imagery and logo icons client likes