I'm an entrepreneur that builds websites centered around a single topic (in this case online education) to educate people about that topic and to make some money through advertising.
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Prospective college students or people in their 20s and 30s who are looking to improve their career prospects with a degree or career certification. They want to improve their lot in life but need guidance in the next step in their career. Typically they will have a steady job that doesn't pay well enough and would like to expand their income opportunities by going back to school for career field like nursing, culinary arts, or business.