——> Beautiful and top Quality products and great information <——
* a clean zen feel
* easily describable
* clean simple lines
* easy on the eyes - uncluttered
* pulls viewers in
* recognizable / memorable
* a trusted feel
* sexy - drives desire
* a feeling of connection
* beautiful . heart-based, honest.
* captures: Happy. Fun. Friendly, trustworthy, top quality
* Creates an emotional feeling of: Freedom, Trust, Joy. Love. Uplifting. Light. humanitarian. honest living. caring. giving.
* Relevant: Nature. Organic. Eco. Empowering. Safe. Strong. Healthy. fun.
* High Quality Products: posh, luxury, boutique,
Shopping for a holistic life and home.
I like rounded shapes - want the logo placement to be both:
1) above with words below (vertical) and
2) logo to the left with the words to the right (horizontal)
-- created in black first so that I can see that it prints and looks great in B&W
(needs to be effective without use of colour)
-- then add colour - use psychological use of colour. make them bold.
-- Must be scalable to fit wherever needed easily
Yellow = sunshine, clean, happy, optism, alert, comfort, energy, intellect, fun, youth
Green = nature, clean, fresh, renewal, secure, money, health, growth, harmony, success
Blue = nature, clean, fresh, cold, water, sterile, serene, secure, authority, stability, knowledge, trust, calm, honest
Aquas = empathy, compassion, clarity, precision
Purple = royalty, noble, elegance, decadence, magic, fun, flamboyant, feminine, imagination, spirituality, luxury
Brown = nature, autumn, practical, dependability, simple, comfort, elegant, sensual
Pink = intimacy, love, calm, nurture
Red = energy, action, passion, love
Oranges = creativity, adventure, happiness
Light neutrals = purity, balance, sophistication
Dark Neutrals = formality, mystery, exclusivity, luxury