eFind is the latest Stargate product being developed for the Australian Mortgage industry. efind is a tablet based application to allow mortgage brokers a point of sale system to utilise when conducting client (borrower) interviews which form part of the new regulation in australia.
Including calculators, a borrower fact find, client needs analysis and data feeds to our other products, eFind is a website built to be used on iPads and Android based tablets.
The application itself allows mortgage brokers to fill out the required forms while conducting an interview with the potential borrowers, so this is something that it's pretty important to the product. From a marketing perspective the application allows you to "Find out about your customers" by asking them all the necessary questions about what they need in a home loan (eg access to credit cards, how important is a fixed rate home loan, how best to save for your mortgage, do you want a home loan with no fees and things of that nature).
Targeted specifically at mortgage brokers, we're looking for this product to really have the feel of the latest in technology. To explain this a little but more - the latest in web2.0 technology. Rather than using "industrial" or "high-tech" type of logos and fonts, we are looking for more "fun" and "webby" type of fonts and feels. See the sliders above for values that we are looking for.
Our target market is going to be web-savvy brokers who are happy to utilise the latest technology (being ipads and andriod tablets) rather than traditional laptops for doing an interview with their customers.
eFind will be running on both Webkit based browsers on a laptop (Chrome, Safari) but mainly on tablets being iPad and Android based tablets, so our logo needs to look good on multiple devices.