Our organization sells fun, creative, and functional products that is both warm and inviting as well as cool and hip. Our business is primarily online retail with some brick and mortar retail and needs to have a simple yet memorable logo that consist of a modern and whimsical feel. An example is our current product is an indoor bootie sock that's soft and warm for cold winters and cold feet.
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The font should be structured but with a "twist" or fun factor to it that gives it a whimsical feel, not too serious and rigid. Same goes for the image or shape. The name EggFelt is nonsensical so the design can be reflective of that. EggFelt is an contradiction in the sense that an egg is hard yet delicate and felt is soft and comfortable, the image or shape should be reflective of that. Also, I would like to see two versions of the design, horizontal and vertical. Horizontal meaning image/shape and company name side by side. Vertical meaning image/shape and company name top and bottom. Or at least in those general terms. Layout can overlapping or slightly different to make it more creative.
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