This organization is useful, purposeful, women-owned, local, conscientious, kind-hearted, respectable & knowledgeable. We are not aggressive, bold, carefree or competitive. We appeal to educators and parents more than children but our brand is friendly to kids. Our card game and mock microphone are tools that do something important. We take a step back with our game/tool to learn and impact a child's language, social skills and abiltiy to make good and bad choices.
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Teachers, speech pathologists and parents of students seeking behavior modificiation skills and those with learning disabilities who range in age from 6 years to 16 years-old.
See above description of who we are. We don't want the logo to be too bold. We'd like a combo of graphic and text for our logo. We want to convey established, respectable & knowledgeable. We don't want to appear silly, juvenille or that chinsy. This logo will be an "umbrella" logo with more brands and taglines to fall underneath it. Let's Choose for the home. Let's Choose for the classroom. Let's Choose for language. Let's Choose for sentence structure. We like the concept of a + or - sign for good and bad choices. We do not feel red, pink or magenta are good for colors. "Choice" is a hard word to depict graphically. Choice is what our game is all about. Perhaps play on the two "O's" in "Choose" or the apostrophe in "Let's." Maybe the lightbulb over the head theme? The game will be sold in a nice box instead of the current plastic zip bag. It will retail for ~$35. The current website is not at all indicative of what we want but it could be informative. http://www.behaviortime.com. The game was developed by a teacher and speech pathologist (now in private practice). Typcially these two functions within a school do not work synergistically. The founders have broken this stereotype. The game is being used in several states throughout the country by teachers, speech pathologists and parents.
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