Please see attached file and let us know if you have any other questions!
Hey everyone! We have really loved getting to see all of your designs. I am going to comment on everyone's individually, but here is some general feedback on the logos.
1. We are really looking for one sold icon to go along with the "Elenas" typography. That icon should be something sold and modern, yet that has some feminine form/aspect to it. Check out some of these to see iconography with shapes that we like: https://dribbble.com/vadimcarazan. We like how colorful, app friendly and strong the icons are. Some of you have played with the shield iconography, arrows, and shopping bags. I would say that those are fine, but try to be a bit more abstract and create an icon which is really creative and can stand out. (we definitely don't like the complex logos that have the whole shape of the woman, a full face, or eyebrows.
2. In terms of the font for the typography we like the thinner, more modern fonts. Definitely more of a lower case font look and not all-caps.
3. We want people to explore more color options. We are open to more types of teal/blue colors and also would like people to play with purples.
Please message me if you have other questions, but in general check out the brief again and the logos we gave three stars to see what we are liking the most.