Definitely would like a logo mark (icon/mascot) and text. "eMarketing Bull," or "eMarketingBull.com," can be used.
Could even see exploring just using a hoof or horns, and not the whole animal.
Really like this illustration from iStock, although open to other bull layout (ex. head on) - http://i.istockimg.com/file_thumbvi…9-bull.jpg
Need to stay away from Red Bull and Merrill Lynch.
I work with small- to medium-sized businesses, some eCommerce clients, but is not majority.
Audience - small business owners, or small marketing departments, ages 25 to 55. Tend to be 50% mix of male and female. They value expert knowledge, past experience, and problem solving skills.
With that said, I want something fun.
The Bull - The bull represents the strong personality of someone that is willing to go above and beyond and not let anything interfere with reaching a set goal.