We are a startup craft brewery looking for a logo to be used on bottles, tap handles, merchandise, business cards, etc. It should reflect the brewery's personality: modern, fun, and geeky. The brewery's theme is science but we want to incorporate a historical symbol into the logo. The symbol in mind is an ancient heiroglyph of a clay jug with a pointed base that represented the word for beer in the cuneiform language. Here is a link to the symbol which shows up on the second tablet on the page: http://www.roie.org/bab.htm Here is another one that was shorthanded by a very good beer blogger: http://verysmallbeer.blogspot.com/2…lding.html Note that we want you to create a custom symbol, not use these exact images. That symbol needs to be prominent in the logo. The vessel can appear three dimensional or two, but we will probably prefer three dimensional images. It will be going with realistic, life-like artistic work on many labels.
We're looking for basically three versions of the logo: shorthand of just the symbol with an E in it; a medium size with the brewery name (Empirical Brewery) and the symbol in it; and a third which will include the symbol, the name, and our location (Chicago, IL) and be used mainly in merchandise, on vehicles, etc.
For colors, we'd like a logo that incorporates brown, green, or blue for the brewery (designer's choice) but can be altered for different families of beer (for instance, our lagers may use yellow). In those cases, the logo should still be readily identifiable as Empirical. Again, we're a science themed brewery, modern, sophisticated, fun, high end. But, we like paying homage to history in the logo.
Side note: it would be nice to include barley and/or hops in the more complex version(s) of the logo.
We'll be looking to do label work later on so we are looking to establish ourselves with designers as good customers. Any feedback to us would also be appreciated along these lines. Thanks!
Attached files are two pics of actual Egyptian beer jugs (both appear on the left side of the photos) from the Chicago Field Museum collection. They bear a close resemblance to the Cuneiform symbols with the exception of the handles.