Cómo Katharineoleary comenzó su viaje en logotipos
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
GoWork is an online labour marketplace that connects people willing to do small tasks on the go, with companies needing those tasks done economically and quickly.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
We have two target audiences to keep in mind. First we are looking to attract individuals who can complete tasks using a free smartphone application. The values we need to convey to these individuals are entrepreneuralism, autonomy, fun, variety and trust. Individuals can be from any demographic but are likely to be people looking to supplement their income through completion of additional jobs on their terms ie where and when they want to work. The flexibility we offer will be of great importance to them. The second audience comprises of companies looking to list tasks through our application. For them, the values we need to convey are trust, experience, flexibility, integrity and innovation. Somehow the logo needs to appeal to both target groups without alienating the other, so something simple is probably best.
We also need to convey that we are just the marketplace for matching these two groups, we are not an employer, so please do not design any logos that could convey an employer or employee relationship.
A couple of similar sites exist using red, grey/blue and green/navy. We are looking for something fresh and vibrant that conveys ENERGY!
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