The product is an energy drink line called "Critical Hit Energy", the logo needs to portray an understanding of the current state of gaming and the gaming youth. Our art direction is closely related to games like Fortnite, with big bright, bold colors. Fortnite's art style is unique, fun, bubbly, and overall charming. It looks very similar to Disney and Pixar animated movies.
Gaming, Energy Drinks, Critical Hit Energy.
The words "Critical Hit" emphasized and the word "Energy" underneath or smaller. Please be very creative, play with the lettering placement and remember that this logo needs to be able to wrap around a can, so think vertically.
Casual and ESports level gamers looking for an alternative blend to their normal gaming beverages.
The drink focuses on gamer specific vitamin needs and natural deficiencies, contains no sugar, a powerful focus, and caffeine blend. This is a drink that is made by a gamer, for gamers.