Usage: This new SLED logo will often be used in conjunction with the parent company, Visible Light Solar, logo which can be found at http://www.visiblelightsolar.com.
• It needs to be easy to print with colors and B/W version
• Must have transparent background so it can easily be seen on a Black or White Background.
• Able to print in grayscale.
Colors: Creativity takes the driver’s seat here. Feel free to use any colors you wish, although preference is for colors that invoke clean, bright light. Can use stronger accent colors but please keep the logo simple and bold.
Style: Please no lightbulbs! Also, avoid designs that look overly technical, industrial or technology. Simple, bold designs are preferred over fussy, complicated designs. Instead logo should highlight that SLED is a new, innovative lighting option for interior usage (hotels, restaurants, office buildings, airports, etc). Fresh, smart, new kid on the block that can be trusted to provide lighting solutions that save energy, money and the environment.
The winning logo should be available for use in:
• Adobe Illustrator (.ai)
• Adobe Photoshop-layered (.psd)
• If using any fonts please identify/provide any fonts used.
• The logo needs to work in international markets.
• Please do not use any stock images or clipart in the logo.
• No recycled logos please.
• We ask the winner to assign us ownership of the artwork.