Engwall Florist is an established business serving a population of approximately 150,000 residents. We are locally known as one of the area's largest florists, delivering floral products for all occasions. We are in the process of also developing a new concept for selling flowers in a completely different way than any other businesses in the area. We are trying to target Do - It - Yourselfers by offering about 100 different flower varieties for self-design of home parties, weddings and events. These flowers would be sold online in wholesale bunches at wholesale prices. The name we are considering is "Engwall's DIY Floral". DIY could be either Do It Yourself or Design It Yourself. Our attached logo and font colors are well known in the area so we are hoping to have this incorporated in the logo for this new endeavor. We are also well known for the little green delivery vans, so this is something that could be played with. Our PMS colors are: Green 343 - Pantone Yellow 113
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The images attached are our currect logo for our retail floral shop. We think, because of our known brand, the font is important, but we are open to your creativity. The van image is used in some of our marketing material as "delivered in our little green trucks". That might be helpful, but again, use your thoughts
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