An enterprise architecture (EA) is a conceptual blueprint that defines the structure and operation of an organization. The intent of an enterprise architecture is to determine how an organization can most effectively achieve its current and future objectives.
Entera Labs the company, helps organizations create this structure.
If a company was a building, we would be the architects who design that building. EA takes architectural principles such as symmetry, structure, shape, balance and uses them in a business context to ensure people within an organization have a clear view of that organization, what it does and who is involved.
An Enterprise Architect addresses organizational change at multiple levels of the business including Strategy, Business and Technology. This point is very important.
Brand needs to be very professional and fresh while being neutral enough that it can be "stamped" onto our clients documents as a quality mark. Therefore it needs to be a premium, corporate brand.
You should also note that Entera means "whole" because Enterprise Architecture is about establishing a holistic view of the enterprise.
The ultimate challenge is to link the following key things into the brand
1. Three levels of business (Strategy, Business, Technology)
2. Architectural theme (e.g. skyscraper or blueprint)
3. Neutral but premium enough to stamp on another clients documents as a quality mark.