Logo Design Brief......... note: (Bahar) mean sea in arabic
GO BAHAR is a professional team of diving instructors who is here to let you discover the underwater world.
- Our vision to be the first diving reference for diving activities in Saudi Arabia.
- Our mission is to provide diving activities at the highest quality, with much more fun.
The name “GO BAHAR” indicates that we want to encourage all target audience to participate and discover the sea with us.
GO BAHAR provide two different type of diving program and one snorkeling program.
-Scuba Diving is a mode of underwater diving that allowed the diver to explore parts of the world that many don’t get to see while breathing from a tank full of oxygen.
People are attracted to scuba diving for different reasons:
1- Scuba diving allowed you to be at the most peaceful place where you can escape everyday technology and Zen out, hearing nothing just your own breathing under water.
2- It allowed you to observe underwater life, making this a great interactive learning experience.
3- Experience weightlessness feel the sweet spot of neither sinking nor floating.
-Free diving mean that there is no oxygen tanks, just you, your lungs, and your surroundings, it is a sport like no other sport. Performance is enhanced not with more adrenaline, but with more relaxation!
People are attracted to freediving for different reasons:
1- No technology equipment is needed to enjoy diving in the sea; it’s more natural and organic.
2- It truly provides the feeling of being “Free”; swimming and diving like a marine mammal.
3- Progression. There’s always a room to outperform yourself, whether by diving deeper, or holding your breath for longer.
-Snorkeling is a way to explore the sea from the Shallow water just with a mask and snorkel, where you can watch undersea life from the surface of the water.
People are attracted to snorkeling for different reasons:
1- You get to see the beauty inside the sea as it is beyond what words can describe.
2- You can explore the sea for a long period while generally making only a limited physical effort.
3- Simple you can enjoy your experience from the surface of the water, without oxygen tank and without the need to be completely under water.
Our target audience is “who don’t know nothing about diving, or hasn’t tried before”.
Common factors are all our target audience has the passion to live life fully, committed to experiences and entertainment.
Ages range from 10 to 60, however, our communication will focus on 20 to 40 years old age group. Both males and females.
GO BAHAR programs:
GO BAHAR providing three discovery programs not courses:
1-Discovery Scuba Diving.
GO BAHAR attributes:
GO BAHAR will focus on:
1- Social Media having IG account.
2- Printable material (standing banners and wall banners) will be used in events and exhibitions.
3- Hotels and companies.
4- Official website.
Main logo directions:
Logo should reflect the GO BAHAR identity and spirit as explained above through:
1- A convenient color palate.
2- A convenient font.
3- A symbol reflecting the diving core spirit (Peace) with a Seahorse.