Environmental vegetable program, logo re-design

EnviroVeg

Sustainable Vegetable Production

EnviroVeg is an industry-led environmental best-practice management program for vegetable growers. It provides resources for sustainable growing techniques and acts to represent growers as responsible stewards of the land. The logo is being updated in line with a new project.

The logo will need to convey these themes on behalf of program members (vegetable growers) to: industry, government and (potential) consumers as well as be attractive to vegetable growers.

In the logo design i encourage; the use of land/sun/water and plant/vegetable imagery, capital E and V and designs both with and without the slogan. I am looking for a simple and clever design that is markedly different from the old design (see below). Would also like the logo to translate well into a black and white version and integration between the image and the word EnviroVeg.

For more information: https://ausveg.com.au/enviroveg/
Open to questions and new ideas.

Blues and greens are pretty standard in this industry - I'm keen to try designs outside of those colours that can still convey trust, honesty and success

Move away from the old logo and frog design (attached) design.
No underlined word etc