Epic Logo for Adventure Company

Panorak

We're building a better adventure website where outdoor enthusiasts can find, chronicle and share their life outdoors. Visit http://www.panorak.com for more information.

Demographics
63% Male / 38% Female
70% between 18-34
65% single
67% have no kids
56% college graduates
60% earn over $60K annually

We have an existing logo, but we think it's overly complicated. The logo needs to be suitable for web and print- and we will eventually be putting it on hats and t-shirts.

We feel like the Word "Panorak" itself has nice symmetry and some cool character features, so we definitely want that to be the focus of the design!
If you wish to incorporate an icon, it should be simple and convey the Outdoors/Adventure. This is by no means a requirement, but we do have Four Elements (Earth, Powder, Rock/Ice, Water) that you may want to incorporate into the icon if you're able to keep it simple.

I'm intentionally giving limited direction because I want you to be creative with this. The website is going to be awesome and we need a logo that helps users remember the brand name. Your logo will help set us apart from the competition.

Here are some Logos we Like:
http://www.breathemag.ca/
http://www.mountainhardwear.com/
http://www.arcteryx.com/?EN
http://www.prana.com/ (full logo at the very bottom of the page)
http://www.lasportiva.com/
http://www.tetongravity.com/

Best of Luck! Feel free to ask any questions along the way.