We email local business discounts (for example: "$15 for $30 of food at store X," which could be a restaurants, salon, clothing store, etc) to customers who receive our emails. The discounts are ONLY for "ethical and sustainable" businesses. These are businesses that are supporting the community, support employees, are doing good things for the environment, etc.
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We are a social entrepreneurial venture (in other words, a mission-driven or "values-driven" company). Our goal is to get our customers to "vote with their wallet." We want them to support ethical and sustainable businesses by buying more from them because we've helped identify these local businesses for them and are providing discounts to these stores.
The name ethikus is supposed to represent the words ethic (as in ethical consumer) and us (as in community). I'm not sure yet if the name should have the .com at the end or just be ethikus (without the .com). Please show me both if possible.
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