Update 10/1: Thank you all for your submittals! It's so cool to see the variety of styles and approaches come through in the contest. We thought it might help stir the creative juices if you all had a few more conceptual ideas to work with. Below is a list of themes associated with our work that might help. It would be awesome to see some logos with visual plays on the underlying themes in our work. We've looked at a number of your profiles/awards, and want to help inspire your work. Please feel free to message with any questions or clarifications.
Strategy (development for business and footprint reduction)
Continuous improvement (we are constantly looking to do better)
Doing good (for the environment and society) by being good
Waste reduction (not just trash/recycle, water, supply chain, transportation etc...)
Setting a clear direction, charting a course
Synergistic benefits between env protection and business growth
We're looking forward to your ideas, so this will likely evolve a bit as we see your designs, but generally speaking we like clean lines and a clear message. Color preferences might be described as crisp and soft (e.g., gray versus black).
We're a small business that is both creative and analytical. Our target clients are part of the corporate crew, so we need to appeal to them, while maintaing a little character.