We are a Residential Care Home for Elderly and Mentally ill people specialising in Dementia. It is a family run business which has been running for 30 years. We are looking to give the business a complete overhaul to give it a more modern, clean, professional image. Our business emphasis is putting the "Home" in Homelands. We aim to give our residents a Home complete with care, dignity and the support that they need for their remaining years. We need to present a clean cut, professional image promoting that we are a care home dedicated to giving our clients the best possible care and support in a homely atmosphere. The business needs to appeal to social workers and hospitals along with the family members who will be choosing Homelands as a home for their loved one.
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"Homelands" needs to be the most prominent, with "Rest Home" being less so.
We are not looking for a seperate picture "image" but the name Homelands to be incorporated within the logo itself. It needs to be recognisable yet simple, clean, bold and professional. We aim to use the logo in many different formats to include signage outside the building, website and internet advertising, leaflet & magazine advertisements, headed paper & Stationary and also to embroider onto staff uniforms. Therefore a bold, non complex design which is recognisable would be great.
The use of colour would be good, but it would still need to translate if printed in black and white, for example if we advertise in a local newspaper or more importantly when sending correspondence via e-mail, should the colour logo be printed out on a black and white printer it needs to still look effective. In the same vein it is important that the logo stands out so that we do not get lost amongst all the other care homes that advertise in similar publications.
We at Homelands have been dedicated to care for 30 years and still feel great enthusiasm and pride in our services. We aim to give complete care to our residents and give assurance and confidence to their families and support workers that Homelands is a Home away from Home covering all our residents needs both mental and physical 24/7.
We have not put up any example logo's so that we are fully open to your concepts and so we dont get "stuck" or blinkered on any pre-existing design. As the designs come in we will give lots of feedback and more direction when we can see your ideas.
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