Smart Mom Picks is a website that finds and reviews the latest, greatest products for babies, kids, and moms. At the moment we have a boring text logo as a stand-in which you can view at http://www.smartmompicks.com. We need your creativity to jazz things up! You will be creating a logo and associated color palette that will be used throughout this high-profile website.
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The target audience for Smart Mom Picks is - you guessed it! - moms. We appeal to busy mothers who want to find the best products for their kids. These are mothers (and some fathers) with a modern sensibility - no Elmos, Barbies or Disney princesses here. We revel in great design and want the website's logo to reflect that.
You will design a website logo that will be a maximum size of 90 pixels high by 550 pixels long which will go into the header area of smartmompicks.com. The logo should incorporate the tag line: "the best for you and your baby."
The logo should exude fun and friendliness. Smart Mom Picks aims to a trusted friend to busy moms, so the logo should be accessible and not overly corporate. That being said, we appreciate clean lines, so stay away from anything that's too frilly or ornate.
You will also be choosing a color palette for the header area that works for your logo. The current header area colors on SmartMomPicks.com is just a temporary look, so feel free to go in any direction you want with the colors. All logos submitted should be placed on a background color that would work for the header area as well as the entire site.
I have attached a PNG file of the header you can work with if desired.
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