So, our target audience are young people- young in spirit as well in age. These people are living in cities and have a need for comfortable but stylish wardrobe. They are the majority of every city population, so nothing extreme should be done. They love to have good time with their friends and family, but also have their careers. They are dynamic and mostly on the move.
So, having this on mind, we need a logo that says- every day is made for leisure as well as for success.
We need at least two variations for the written word EXTERRA- one that reflects sport items, and one that reflects casual items. This differences can be made with one logo written in script and the other one written in bold letters. Good example for this is ONEIL logo(attached ONEIL1 and 2). Letter E of these writings should be also used as letter mark. Also, you need to keep on mind that this logo needs to be usable for prints on wardrobe - man and woman, and also good for embroidery on clothes. So NOTHING with to many details, gradient or really thin lines. Logo is also going to be used on labels, store banners, etc..
Also, we need abstract or pictorial mark that reflects everything mention above. This mark should be unique for sport and casual.
Attached, you have our currant logo. We don't need anything that resembles it, but you could try to keep font style, or exact font with some mild changes. Good example for this is REPLAY logo, with the letter R in different style. This approach is optional.
Logo, letter mark and pictorial or abstract mark should look good in one color!
And, at the end, we do have a slogan that we often use, and it's INFLUENCE WEAR. You can make suggestions for the slogan also, meaning, you can change it, if you think you have a better one, and this slogan can be included in design, but it doesn't have to be. Good examples for this is DIESEL logo, and REPLAY 2 file saying- We are replay, with the wings on W- both files attached.
We are very impatient to see your designs, and pick a winning one that can make a new and distinctive appearance for us.
You can also visit our website http://www.exterra.rs
Best of luck!