The logo must uniquely identify us against competitors, the use of a simplified font won’t achieve this. Besides being clean, modern & original, it should be witty, exciting & energetic to reflect our brand values.
Our main acquisition and communication vehicle is via social media so we need our logo (or its main part) to be easily identifiable on its own when it is being used as a rectangular thumbnail in our Facebook posts (http://www.facebook.com/brands4all) or as a Tweeter avatar in our tweets (twitter.com/brands4all_).
Another primary use - besides the website itself - will be on online banners along with company’s name (this could be either brands4all or brands4all.gr). The fonts used should be clear yet solid and it should be applicable in both horizontal & vertical banners.
I’ve attached some award winning logos that achieve one way or the other what we are looking for. Although they don’t follow the same approach, what they have in common is that they are simple & clean yet witty & memorable.
Please feel free to message me with any questions, I’ll try to reply as prompt as possible.
Thank you for participating in our contest!