The target audience is large companies that use oracle (e business suite) and lg consulting firms who need contractors who have expertise in oracle; and other companies like me. In general terms, we specialize in information technology (IT) staffing, IT business solutions, and managed services.
About the name "ArsNova":
"Ars": I have a Ph.D. in Art History, but could not make it in that industry, so I am changing focus. The Latin word "ars" refers to my past, as "ars' refers to art, but it also refers to knowledge, a skill, a profession, character:
1. practical skill
2. [especially] skill in a special pursuit, a profession, business, art
science, learning, knowledge
3. theory, general principles
4. a work of art
5. conduct, practice, character
"Nova": refers to a star, but i am more interested in it for its meaning "new". Nova is the feminine form of novus.
Therefore, "ArsNova" - can mean the art of creating something new, it represents leaving my past in art and going in a new direction, it represents novel ways of thinking and operating/skill in "a special pursuit, a profession, business" as well as knowledge.
I hope that helps! :)