First and foremost, I'm a female entrepreneur, life and career coach. I also play a role as a public figure through my writing, philanthropy and portfolio of investments. My name is the brand and I aim to attract and engage people who are keen to learn about/explore issues around health, wellness, living your best life and making your dreams a reality. My target audience is women aged 35-55 and I will be interacting with them through online courses and personal one-to-one coaching services. The logo will be my name and will be used on coachingwithkelsey.com (soon to be kelseymatheson.com) as well as on materials (both online and off) that promote my courses, services and future products. As I am in the phase of generating awareness, my full name is to be used for the word mark/logo.
I want to communicate to potential clients/students that I am passionate about helping women find work/life balance. Key words being: Optimal Health & Living Consciously. Their success - whether it be through career and entrepreneurial endeavors, or personal well-being (ideally both) - is important to me. I am a happily married mother of one, but I have had to overcome many challenges to get here. Through those challenges came incredible life lessons and, for my e-course, I have partnered with the same integrative and naturopathic doctors, lifestyle experts and other incredible women that supported me on my journey.
The logo should project that I am kind, caring, professional, as well as reflect these values:
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The colors I want explored are blood orange, aqua green/blue, and grey.
Promoción de Twitter
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