This is a publication for women, and this logo will appear on the cover along with being in other places within the magazine.
I would love for it to have different elements that can be separated out (but this is not necessary) and used in different places throughout the magazine and on different promotional materials.
The logo needs to look good and clear whether it is small (on a business card) or large (as in on the cover of the magazine).
I am also semi convinced that the logo needs to be contained within a purse (as in a clutch purse ... men, google it ;) ) or have a purse incorporated somehow, although this is NOT 100% necessary. The purse could also be a removable element.
This magazine is for women of all ages and interests ... home, garden, local businesses, family, children, fitness, decorating, food ... it is a general interest publication.
I am STILL toying with my tagline, but I have been considering "CLUTCH: the magazine worth holding on to" or "CLUTCH: worth holding on to" (I am open to tagline ideas!! :) ). I want the tagline to convey the fact that they will want to keep this publication.
Ok, all for now. Just think feminine!! :) Oh, I also do not want people in the logo. Thanks! :)