We import French Provincial/French Country style reproduction furniture and will be selling this furniture online to the Australian Market.
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Demographic of target market: Females from mid 20's through to 40's. Target audience are sophisticated,educated females who have a passion for interior design,relaxed French Provincial, Hampton's and Paris Chic styles but are savvy online shoppers. Australian Market. Target market loves all things "French". Business name: French Furniture Direct, Domain Name: http://www.ffdirect.com.au and Slogan: "C'est Chic. C'est français."... Our USP is that our prices our well below our competitors - so it's a balance between communicating that we sell quality, stylish french-style furniture (on-line) but we're the "cheapest" on the net. I like the idea of perhaps a little bird flying over holding something french (symbolic) as if it's delivering it to your door. The current designs I have are lovely but more suitable to a French Boutique. We're not a French "boutique" but an online retailer selling larger volumes at lower prices, where goods are delivered to your door. I really want the logo to reflect this. I'm open to colour suggestions so long as it appeals to the female market. I'm really looking for something with an edge and if I'm happy with the turn-out, I will guarantee this competition early on. Future, ongoing work is likely for competition winner as we plan on doing print ads etc. I look forward to seeing your creative designs and really encourage all you talented designers out there to think outside the square on this one...
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