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The situation is that Fiesta is a franchise company that has 150 locations throughout the U.S.. Today everyone is being identified as Fiesta Auto Insurance, Fiesta Insurance at both the franchise locations and at corporate. This project has been created to separate and identify Fiesta Franchise as a brand that sells and supports franchises. We want this new brand to be consistent with the brand today, but much more professional, mature, modern. We are selling to investors who operate the locations. The retail locations themselves benefit from the playful brand identity that you see on our current websites.
This new log and brand will be used on our http://www.fiestafranchise.com website redesign. We also need the design so we can order golf shirts for a trade show event coming up very soon.
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