We envisage using a logo alongside a word mark, typically on a landscape plane. For the purposes of this brief, however, the logo is our focus.
Figgahugga is an online business. It will live and die on the back of social media. So our logo needs to work well in this world - which means it needs to be easily recognised and memorable in the same way as the Facebook 'F' or Pinterest 'P'. For instance, we'll be tweeting a lot and so we'll want a logo that can be easily recognised on a Tweetdeck as you scroll through.
We have made a first stab at the kind of thing we want. It is a bit rough - but we like the way it combines the letters 'f' and 'h' with the notion of bright colours (colour is important to our brand: see our facebook page: http://www.facebook.com/figgahugga). There's also a suggestion of body shapes which we like.
We are really looking for a close in design exploration. Ie, we would like your exploration of this brief to start with a serious look at how this idea could work better and provide some more elegant/modern/energetic but still close to home variations. If after that, you want to tell us what you really think we should be doing, that's up to you. We'll certainly be interested.
While the logo is key, we think the name itself is full of potential. There is a very distinctive rhythm in the name with the 'igga.....ugga' sound; and there is also a strong potential visual property in the preponderance of 'g' letters.
So far we have used Arial as our font as it is the best of the standard online fonts in terms of displaying the 'g's nicely. We are quite happy with this but recognise that, as it stands, it is 'Arial as it comes'. It may be that the typographic treatment could be enhanced.