Financial Identity Crisis

POD Financial Services

POD Financial Services is a family and business friendly financial services company offering insurance that protects you and your family and can be rely upon. Over the past number of years the CEO of the company has won several awards for her customer service and her ability to communicate to clients and her value for money.

We have a cross section of clients from the business sector and large investors to the individual household owners. The business must emanate the service of accessibility and customer friendly service that have earned us much praise to date. We need to appeal to customers that have lots of money to invest as well as those who only have a small bit to save.

We are looking for a logo to represent our financial services business - POD Financial.

We would like the logo to be friendly but not frivolous but not something that is too corporate also.
The logo must represent a company that is reliable, accessible, non-jargon, innovative, customer centered and value for money
The type-face should be clear and simple and can incorporate the letters P-O-D but does not have to.

Our website is http://www.podfinancial.ie It is a new site but is missing a decent logo to put at the top.

Feel free to experiment with colours, a deep yellow combined with a royal blue is out of the question as the company is a tied-agent with Acorn Life and these are the colours of this company.

Please do not use any stock images or clip art in the logo

Designers are free to use other colours than those on the website and it would be nice to have the logo a little more friendly.