We are a unique boutique, that sells classic, Italian made, womens clothes. Our target audience is women! Age range is large because we have "on trend" designs for under 40's and classic cuts made from linen, silk, Italian cotton etc for over 40's. The shop is in Chamonix (france) close to the Italian and Swiss borders. We sell 50% to locals who are rich, French women and 50% to tourists from all over the world as its a very touristic town.
We are unique in that our clothes are not expensive (Chamonix town is VERY expensive - has Chanel, Doce and Gabbana etc), they are only available "per piece" ie we don't have loads of the same design and they are usually free-sized clothes, so you have to try them to see if they suit you.
We also sell jewellery, bags and belts.
Once we have settled on the logo, we will be launching another contest for a website to start selling online
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This is a blank canvass for you. I am used to working with designers in a former advertising life, but I conveyed their ideas and am having difficulty thinking for myself!
I don't want "obvious", but need to convey a modern yet tailored look, sophisticated but not stuffy, interesting but not fussy.
This logo (and future website and business cards etc) has to work across 3 languages (1 French, 2 English 3 Italian) so it has to be the logo not the words that make the impact. Firenze is the important word, but I have to incorporate the worD style because the website address will be FIRENZE-STYLE.COM
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