NOTE: the parent company "Wild for Salmon" is turning 15 and this needs to somehow translate to that after the festival. Their logo is included too.
This is our 15th year doing this event and we want a cool logo that is unique and not just the logo with a 15 in it. Something creative.
Please make sure you use a salmon and not another type of fish.
This event is Young, energetic and healthy. Food conscious. Typically like craft beer too. Fishtival is our annual “welcome home!” Festival for the owner and our local fishermen, where we celebrate the season’s successes, visit with other local producers, and catch up with friends, family and loyal customers about our summer on the water. We know some of our customers and friends aren’t local or couldn’t make it, so: a quick 2019 season recap! Meet the fishermen and hear all about their fish tales from this summer’s catch! Also enjoy a boatload of fresh seafood samples prepared by Chef Josh, in-store specials, free recipes, and check out a few other local vendors. Fishtival is the best opportunity to stock up and claim your share of this season’s harvest!
Additional Notes: Here is a very rough visual of my first logo idea shown as a t-shirt design.
I wanted to feature the 15 without it being the traditional look of the anniv number next to the logo so I thought putting it on the back like a sports jersey would be a neat way to have it represented but not the main focus.
My idea to transition this into a logo that could be used for marketing would be to invert the 15 so it appears the salmon are swimming within the numbers or keep it like the t-shirt- but either way it would be put it with the logo somehow (still trying to avoid the traditional anniv look.) It would take a little perfecting and I have some other ideas in my head that I can't put into words right now but I think we could make it work if we talked it out
I tried to keep it to two colors for the sake of t-shirt printing cost. And here is some further explanation of the design....
- the small red "dots" are solid colored salmon, the idea is to look like they're swimming in a stream
- the Fishtival logo would need to be revamped so it would be solid white
- the "name" on the back could be changed to anything- it just made the most sense to me to put WFS here since it isn't on the Fishtival logo itself