Successful and smart women (85% women so don't wish to exclude men completely). They are successful in business or as mothers. They are life long learners and want to do more, be more, have more in their life. They are savy online and interested improving themselves (weight, career, health, intellect, spirituality, etc).
FiT Flirty FABulous
Reason FiT is written this way is - Feel in Touch - is what it stands for, with body, mind, spirit, relationships, self
FABulous is written this way - stands for - Freedom And Balance - which is what this program provides so people become FAB at living with a paintbrush in hand and painting their destiny.
Also, there is a lot of my story in this - I'm a tea drinker, I island hop (so subtle travel theme is on site), I'm an island girl in flip flops living a great life, I dance (Nianow.com to give you an idea) and I love the ocean/water/those colors - when you fly over shallow water where the sea makes rivers in the brown... that appeals to me.
I like these fonts and logos to give an idea
Love logos on these sites:
and this while it's very different I do like:
Our FFF website is being designed now and this logo will be in the top left corner.