I am happy for people to be as creative as they wish. But I have attached all this info below to help you understand our train of thought.
Fitzroy is a very popular town and is almost a brand in itself. I really want to borrow from that make the word "Ftizroy" the feature of the logo more so than the "IT"... but obviously it all has to work together.
(Perhaps the word IT and the letters it within the word Fitzroy could work together??)
fitzroyit-text-redbluewhite.jpg is the closest I could come to getting the look it wanted. I like the way the FZY are linking together. But dont like the font of the finished look I've come up with.
logoBstreet.jpg is a famous view looking down the main street (brunswick st) of Fitzroy (Church made much bigger for effect).
logoattempt2.png is my attempt to stylise that view down Brunswick street. But it ended up looking too old and up tight.
other-fitzroy-logos.jpg shows what other companies using the Fitzroy name have done. I don't like actually like them all, it's just for info. The LIONS banner in the top right is the most iconic fitzroy emblem in my option and a personal favourite. Those colour and that of the GORILLAS are the ones I'm leaning towards.