FL3XX corporate logo

FL3XX - we build flexibility into aviation ops

We are a software startup. The company is now recruiting the team to build it's first application. The application (v1) will be delivered as an online service to business jet operators, and will provide enterprise-wide services to accept booking requests, provide pricing information, schedule flights, aircraft, pilots, as well as aircraft maintenance scheduling and pilot training scheduling.
While several solutions exist on the market, none provide:
- optimization of the resources
- forecasting of demand
- detailed reporting

For Airlines, FL3XX will provide services limited to some specific aspects of operations, such as crew scheduling.

The name FL3XX wants to convey the concept of flexibility.

FL3XX also contains 3xx: airliners typically fly at altitudes of 30,000ft to 38,000ft. During cruise flight, altitudes are set in "flight levels" (http://en.wikipedia.org/wiki/Flight_level): a flight level of 32,000ft is written as FL320 in hundreds of feet, and on the radio it would be spoken as "flight level three two zero".
So 3xx is reminescent to pilots and managers of the cruise flight levels.

FL3XX spelled with a 3 marks a difference (and was the only way to have a .com domain)

Business jet operators:
FL3XX aims to provide the service to larger players, which typically operate 10 to 30 aircraft. They run most operations in a custom-style manner for VIP customers and businessmen.
Software is not regarded as very important, and the solutions available are grassroot efforts plagued by low innovation.

Airlines:
FL3XX will provide subsets of its comprehensive services to Airlines in critical areas such as crew scheduling. The same principles above are valid. The first version for airlines is scheduled to be available in late 2011.

We need a logotype and/or logo that will represent our company. It will need to be ported to our website, as well as other online materials.

FL3XX shall display a break with traditional/existing software:
- superior solutions / technology
- superior GUIs for its users
- solid, innovative, flexible image

Taking inspiration from our customers:
Most business jet operators, do not have great logos, and image varies greatly.
Airlines have better image and often the logotype is more prominent than the logo. The logotype is mostly sans-serif and bold.

Other inspiration may come from airport signals, aviation maps, dashboard symbols.

Many websites provide insight on the logos for airlines, their history, and their concepts. See for example: http://www.logodesignlove.com/airli…go-designs

Take some inspiration for colors/shapes/fonts from attached files

The logotype:
- include a simple color scheme (best with only 2 colors, i.e. Lufthansa)
- better if the colors are easily implemented on the web
- usable in printed colors, screen colors, b/w
- better if can be implemented in square format
- should be implementable in app icon (down to the iphone icon size)
- if a copyrighted font is used, we can purchase the rights (please give details)

The logo:
- is it necessary? if the logotype is strong enough maybe we don't need this? You choose
- the same guidelines as above.