We need a logotype and/or logo that will represent our company. It will need to be ported to our website, as well as other online materials.
FL3XX shall display a break with traditional/existing software:
- superior solutions / technology
- superior GUIs for its users
- solid, innovative, flexible image
Taking inspiration from our customers:
Most business jet operators, do not have great logos, and image varies greatly.
Airlines have better image and often the logotype is more prominent than the logo. The logotype is mostly sans-serif and bold.
Other inspiration may come from airport signals, aviation maps, dashboard symbols.
Many websites provide insight on the logos for airlines, their history, and their concepts. See for example: http://www.logodesignlove.com/airli…go-designs
Take some inspiration for colors/shapes/fonts from attached files
- include a simple color scheme (best with only 2 colors, i.e. Lufthansa)
- better if the colors are easily implemented on the web
- usable in printed colors, screen colors, b/w
- better if can be implemented in square format
- should be implementable in app icon (down to the iphone icon size)
- if a copyrighted font is used, we can purchase the rights (please give details)
- is it necessary? if the logotype is strong enough maybe we don't need this? You choose
- the same guidelines as above.