My name is Ahren, as such, it is conveniently settled in the word Fahrenheit. Please have fun drawing attention to/highlight my name as it acts as a double entendre: People often use their names in their logo AND Fahrenheit is a cooking related word that is consistent with my industry.
My name is a bit challenging to pronounce at first glance for most (at least it has been for over 30 years) but the word Fahrenheit is universal. Calling too much attention to my name could confuse the consumer.
*Extra credit and consideration given to those who can:
1) really nail the combination of subtlety and boldness with my name within the logo.
2) incorporate ingenious additions of elements associated with heat, temperature, flame, food, etc
3) the use of negative space is also encouraged if possible
The plan is to use this logo as the umbrella for other products in the future. Product lines will be added to the breading so packaging is the next step after logo creation.
I'm excited to see the results!