Seller of used material handling equipment online. Material handling equipment is predominantly forklifts big and small, but also includes scissors lifts and industrial floor care equipment. We would most likely sell these forklifts to other equipment dealers. The name of the website will be http://www.forkliftboneyard.com. In our industry, all forklift dealers have an area in the back of their shops where old forklifts sit and rust (the boneyard) before we eventually sell them for scrap metal. I want to emphasize that this is NOT a junk yard or a pick/pull parts thing. We are selling whole, working forklifts - just the ones that aren't quite as pretty to look at. Think of this as a used car dealership with a somewhat silly name.
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We need a really cool logo for our new online storefront. I know in this industry chrome, diamond plate, carbon fiber....patterns and imagery that feels solid, weighty, and masculine are good. The forklift that we are mostly likely to sell and feature in the store is a dark yellow gold color, but i DO NOT want that as my feature color. I want something that complements and subdues the harsh gold rather than that overly emphasizes it.