I want this logo to be an unmistakable symbol that is recognized by the masses. Think Nike. At the same time I highly value the symbol alone explaining, or allowing one to intuitively feel out what we do.
I do not have a design in mind, because I am not a creative visual thinker. I want a true designer to take pride in the freedom, and their ability to shape this brand which will be the symbol of hope, prosperity and freedom for many people; while also expressing a sustainable future!
Our target is the Average American who is struggling to get traditional home financing, but has a great story and history. Maybe someone paid on commission, or with a strategic foreclosure in their past.
To create sustainable communities by providing Americans with affordable, efficient, beautiful homes; while delivering a remarkable customer experience though building strong relationships with our clients, and promoting financial responsibility.
Through sustainable and ethical practices we will preserve the American Dream by promoting environmental and financial responsibility, in order to create a sustainable society.
To connect clients with sustainable homes and products for a brighter future. Through relationship building, the use of local resources, and utilizing empathy and ethics as decision making tools, we are able to provide the best value for our clients. By owning responsibility, delivering unrivaled service, promoting financial responsibility, and providing innovative solutions, we create a life changing experience for our clients and improve society as a whole.