Sherpas stands for guiding.
Main idea of the logo should be mountains, travel, adventure and freedom.
Feel free to get creative and come up with brand new direction and idea.
Alternatively you can check Design Inspiration section, where I explain what I like based on the designs. (I would say first 2 have been worked on already, so at this stage I would suggest picking either 3rd, 4th or coming up with something brand new)
Modern, simple, flat logo. We like negative space.
Logo should be simple and without shades since it will be placed as a watermark on pictures of a landscapes, merchandise and stickers.
Logo should not be based around Japan culture (exception would be horizon of a volcano (Mt. Yotei summit)) since the mission for the future is to do more trips in more countries.
Logo should not be based on skiing, since we also think to offer bike trips in the future. Mountain or travel elements are preferred.
I would like the name to be part of the logo.
Yellow colour #fff120 or other yellow working well with black can be added as a nice touch to a logo.
MEANING OF THE NAME:
In our name, Sherpas means that we take care of our guests and we guide them in the mountains. Ride stands for freeriding - skiing, snowboarding, biking. Free spirit and freedom of move.
Sherpas are an ethnic group in Nepal. I like the word and that it represents the guidance. In the logo we don`t want to portray cultural aspects of Sherpa culture or culture aspects of Nepal. We just like the word Sherpa :)
We organise skiing trips to extraordinary places. Our identity is based around uniqueness, professionalism, family business, flexibility and the notion that client is everything. We want to portray playfulness, fun and little bit of punk and just general joy of life. Our trips should be everything but ordinary.
Please check http://www.sherpasride.com/ski-japan.html for the logo for our trip to Japan (Big in Japan). And just general idea of design we like.
Logo should be in black and yellow. Perhaps white (not obligatory).
Thanks a lot for considering us.