French Distillers & Alchemists, LLC (FDA) will create, bottle and sell whiskeys and specialty spirits using organic grains and fruits along with high quality ingredients for premium products that satisfy and indulge our customers. Our goal is to provide our customers with exceptionally characteristic products and experiences in an easy-going and interesting environment.
FDA spirits will be made with high quality ingredients grown within New York. Our spirits will be priced to be competitive within the premium spirits niche.
· Males and females 21 – 65 years.
· Average age = 35 years. We believe there are peaks of greater disposable income at approximately 29 and 48 years of age.
· Over 80% of consumers are male.
· Education – people with higher levels of education recognize the benefits and value, so they are more likely to purchase. However, some of our products, such as white whiskey, will have a broader appeal.
· Income Range – middle to upper income.
Our target market is comprised of people that want a more flavor-filled alternative to mainstream spirits. These include:
· Professionals (legal, medical, business, etc.),
· Teachers, professors, research staff,
· Buyers seeking to satisfy their taste indulgence,
· College / Graduate students.
The people in our market are looking for:
Great taste that’s consistent and justifiable,
Spirits that are sophisticated, yet easy to choose,
Choices that reaffirm their sense of well-being,
A sense of community,
A company that understands their needs,
Good customer service.