We are a french company producing e-liquids for electronic cigarettes under the brand E - Lixir. Our products are made in France and distributed by tobacconists and convenience shops.
Our products are qualitative : Our process are compliant with alimentary ISO standards, our flavors come from Grasse and our ingredients are pharmaceutical grade.
Quality is an essential point to convey on this market. The asset of the "made in France" is also a gage of quality for the french consumer.
Our liquids are sold in 10ml vials like most of the other products available on the market.
E-liquids are everyday consumer products, purchases are frequent. The low prices also facilitate impulse buyings. Since the product calls on to the taste it's also an purchase that involve pleasure.
The goal is to convey the image of :
- A serious brand
- A product of quality
- Something attractive
- Something that appeal to the senses
Since the packagings are small and have to include many informations we don't have much space for graphic elements. The labels will be 2,5x7,7cm. The logo must be simple. It have to be easily recognizable, easy to remember, readable even if printed in small. (less than 1x1cm)
It must be able to match all the colors of label. Eventually it can be black & white only. Anyway it must be printable in B&W and in CMYK.
Concerning the competition, what we like :
D'lice : http://www.dlice.fr/fr/content/24-gamme-top-12
Simple, colorful labels, serious…
Liqua : http://www.liqua.fr
JWell : http://www.jwell-pro.com/8-e-liquides
We like the labels, not the logo…
What we don't like :