The logo should inspire confidence, reliability, innovation, passion for horses, while remaining accessible.
Suggestion : the chess piece "knight" (called "cavalier" in french) can be used in the logo (this is not mandatory). The knight will be uniquely represented, it should not look like a classic chess knight so we distinguish although it is not a website dedicated to the game of chess.
We need a logo for the website, the brand and for premiums objects : polo shirts, carpets, saddles. Its design must therefore be stylish, simple but unique to recognize the brand of the first glance.
Our idea of the logo is not really accurate, designers can express their creativity with freedom while respecting the specifications above.