We need a logo for Savannah, our first software application that will become a suite of financial products for our company, Big Lion.
Savannah is a web-based application that monitors multiple data streams coming from stock markets. It monitors feeds of data in real time and alerts people if anything out of the ordinary happens.
The application makes use of a table to show the current status of feeds using the traffic light colours; red, amber and green. Line graphs are used to show stats on historic data.
Some of the major players in our industry include:
1. Keep it simple, we don't want any complicated graphics or too much detail.
2. Try and incorporate something that relates to the product. We prefer to avoid obvious stuff that relates to the actual meaning of savannah, eg. grasslands.
3. Symbology in the logo should relate to data monitoring and alerting, but not necessarily in an obvious way.
4. Use a white background.
5. No curvy or fun fonts. We want a serious logo.
We hope the winning designer will be available for more work in future, most probably on our website.
We welcome any questions and will respond promptly if you send a message on this page: