Note: refer to attached PDF.
About our present logo:
* It has various versions. Choice between versions depends on practical constraints
* Logo is used on the web, marketing flyers, posters, email, business cards, notepads, pens, Twitter, newsletters, DVD printing, within the software
* Slogan is integrated into full logo, but not into compact versions.
* Aspect ratio of the full logo is a problem, as it is too stretched out, often making it difficult to use.
What we need now:
* A logo which has 2 versions, one with and one without the slogan (the text “FEKO” then integrated into logo)
* Or alternatively a logo with 3 versions:
** One with the text “FEKO” and the slogan
** One with just the text “FEKO”
** One with no text
* Slogan = "Comprehensive Electromagnetic Solutions"
* “FEKO” must always appear in capital letters
* Logo aspect ratio should not be extreme
* Preferable is a logo with horiz. dimension equal or larger than vertical
* Based on the colours Black and FEKO green (RGB=110,171,36)
* Strongly preferred to still incorporate the current central element, which is the black disk with diamond and three arcs, but be creative!
* You could consider:
** Shading/light effects, but dignified and not over the top
** A 3D CAD model inspired design...just an idea!
* Keep it simple; strong and clean lines
* No stock images/photos