The logo we are looking for should be simple and easily distinguishable with a reduced premium / luxury approach. At the same time it lets the viewer understand the idea at a glance while focusing on "orange -> juice".
Colors should incorporate:
Orange - what a surprise ;-)
(dark) green - as the leaves suggest
black / white
No cartoons please. We are selling a serious but very enjoyable product as part of your luxury, healthy way of life.
Logos we don't like:
Keep in mind that the box filled with oranges and labled with the logo to be designed will be placed in designer kitchens suggesting a bit of this "direct from farm to my stylish home" feeling.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
The logo should also work for a black and white printing on invoices and stuff.
Please do not use any stock images or clip art in the logo.
Have fun designing! Looking forward to the results.